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How to Write Effective Emails to a Photographer

First Things First:

How To Write an Ineffective Email To a Photographer

screenshot of cut and paste spam marketing email how to write effective emails to a photographer. please support this website by making a purchase from my merch store at
If you are going to write some sort of effective bulk email, PLEASE at least have the decency not to send it to my Photo Licensing email address? There are other, more effective, ways to contact me, a photographer, via email that won’t necessarily be seen so negatively, and so quickly.

When I received the email below, it arrived at my Photography Licensing Request email box. Unless you want to license any of my photos for your use, that is absolutely the wrong email box to use. Normally will just outright delete messages without giving it a second thought. This time though, because it was the second one that came in on the incorrect email. For giggles, I decided to research them a little bit. Variations on “‘’ spam / reviews / scam” etc. Nothing very in-depth, really. Bottom line, this is not an effective email.

screenshot of generic response to generic cut and pasted marketing email how to write effective emails to a photographer. please support this website by making a purchase from my merch store at
I wrote this response, and figured that would be the end of it. The image is now linked to my website’s online merch store. If you want to support this website directly, please consider a purchase. Every little bit helps!

To make a long story short, they don’t have a very positive search engine footprint — most of the links I found were fairly negative in nature. So, I wrote the reply via email below and then made the initial blog post about into a week long Sponsored Post on Facebook and Instagram for giggles. I was feeling feisty.

What I did not expect, however, was any sort of reply from someone else within the company. Obviously someone within the company actually read the blog post that I referenced, and passed it on to someone who sent an email back.

screenshot of humorous reply back that is a better example of how to write an effective email to a photographer. please support this website by making a purchase from my merch store at
This image is also linked to this website’s online merch shop.

What I also did not expect was the subtly cheeky, and effective, email response in return by sticking my name on top of another generic form-letter. Talk about snark, so what could I do but send the following reply?


Thank you for the quick reply. I may consider reaching out in the future.

Of course, you inspired me to write a blog post about the exchange; however, I anonymized your replies. Thank you for the genuine laugh, and putting a human touch in response. It totally made my day. 

Happy New Year!

Well played, Sir. Well played.

So, how do you write an effective email to a photographer?

This is all it takes, folks:

If you want to contact me, a photographer, click the red button to be sent over to my contact form, fill it out, and then submit it. That’s all. Simple, right?

Just make your email actually relevant, without spamming me, to grab my attention. In the meantime, I included an email that is typical of the annoying approach that people take, down below. Read on. 🙂

Bravo Six

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Adrian Feliciano is a graduate of the University of Massachusetts Amherst, holds a B.A. in English, is a US Army veteran, and is Boston's most imperfect photographer. He makes a damned good Filipino adobo, too.

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